A day in Dean Village and Stockbridge, Edinburgh | PACK THE SUITCASES

Pack The Suitcases started out in 2016 as a means of sharing photos and tales from my honeymoon with friends and family. For the first couple of months, my mum was my one and only reader (thanks, mum). Then somehow, it all got out of hand and now thousands of people follow my travels. You can find out more about me, Caroline, on my about me page.

My focuses include local UK trips, European city breaks and Japan travel. Here are some examples:

My writing is light-hearted and humorous (or at least I try to be!) as well as offering useful information about the places I go. I’ve listed some of my most-read blog posts on my ‘best of the blog’ page.

My readers are mostly couples and independent travellers in their late 20s to late 60s. I have a huge 50+ following thanks to my Madeira series. They’re predominantly female and from the UK and Europe. I get frequent emails from followers asking for advice and recommendations. I’ve had many readers even visit cities, restaurants, bars and hotels that I’ve recommended – no complaints so far! I try to reply to all the emails and messages I get and have ended up with some very loyal travel-loving readers along the way who I really enjoy hearing from.

I can offer different things when working with tourist boards, hotels, restaurants and other tourism areas. I’m really keen to collaborate with any travel-related partners that will fit with my blog’s focuses, but my readers will always get my honest opinions. I will not even pretend to like things in return for free food, I promise. Please contact me for my up-to-date media kit.

As seen in/worked with

My work with tourist boards and brands includes the following examples.

Pack The Suitcases’ monthly statistics

The below is a sample of my monthly stats from Google Analytics, taken from 1 October 2019 to 31 October 2019.

  • sessions: 30,421
  • pageviews: 38,948
  • largest demographic: 57.44% UK
  • how they got here: 77.6% organic search.

A fairytale city break in Ljubljana, Slovenia | PACK THE SUITCASES

Social media details

The below is correct as at 1 September 2020.

My most active and engaged social media following is on Facebook. I know that’s a bit uncool in this age of Instagram, but it works. I have a largely UK-based following there who frequently message me for travel tips, including on where to go next.

Awards and nominations

I’m lucky enough to have been recognised in a few awards, lists and programmes.


Trips100 - Travel Blogs

Features and interviews in the press

A fairytale city break in Ljubljana, Slovenia | PACK THE SUITCASES

Published work: samples of my writing for others

Say hello

You can get in touch with me by email, my contact me page, or at various online places listed below: