Pack The Suitcases started out in 2016 as a means of sharing photos and tales from my honeymoon with friends and family. For the first couple of months, my mum was my one and only reader (thanks, mum). Then somehow, it all got out of hand and now thousands of people read about my travels. You can find out more about me, Caroline, on my about me page.
My focuses include local UK trips, off-the-beaten-path European city breaks and Japan travel. Here are some examples:
- local UK breaks: this one about the Isle of Man and this one about Kirkcudbright in Scotland
- European city breaks: this one about Ljubljana, Slovenia and this one about Funchal, Madeira
- travel in Japan: this one about how to plan a trip to Japan and this one about Tokyo.
My writing is light-hearted and humorous (or at least I try to be!) as well as offering useful information about the places I go. I’ve listed some of my most-read blog posts on my ‘best of the blog’ page; this is a good place to start.
My readers are mostly couples and independent travellers in their late 20s to late 60s. I have an unusually engaged 50+ following thanks to my Madeira series. Over 50% of my readers are female and 55% are from the UK. You can find a sample of my readers’ feedback below.
My statistics: Here’s a sample of my blog’s monthly stats from Google Analytics, taken 1 October 2019 to 31 October 2019.
- sessions: 30,421
- pageviews: 38,948
- largest demographic: 57.44% UK
- how they got here: 77.6% organic search.
I can offer high-quality writing and photography when working with tourist boards, hotels, restaurants and other tourism businesses. I’m keen to collaborate with any travel-related partners that will fit with my blog’s focuses, but my readers will always get my honest opinions. I will never pretend to like things in return for free food, I promise. Please contact me for my up-to-date media kit.
As seen in/worked with
My work with tourist boards and brands includes the following examples.
- For the tourist agency Come to Hamburg, I wrote ‘How to spend 2 days in Hamburg, Germany‘ and ‘Where to stay in Hamburg: a review of Hotel Baseler Hof‘.
- For hotels.com, I wrote ‘A guide to Manchester, UK: what to see, do and eat‘.
- For local UK tourist board Visit Liverpool, I wrote ‘Things to do in Liverpool at Christmas‘.
Social media details
The below is correct as at 1 September 2020.
- Facebook: facebook.com/packthesuitcases (2,410 followers)
- Twitter: twitter.com/packthesuitcase (885 followers)
- Instagram: instagram.com/packthesuitcases (2,100 followers)
- Pinterest: pinterest.com/packthesuitcases (115,000 monthly viewers)
My most active and engaged social media following is on Facebook. I know that’s a bit uncool in this age of Instagram, but it works. I have a largely UK-based following there who frequently message me for travel tips, including on where to go next.
- I am currently in Madeira having a craft beer in Fugacidade as recommended on your blog. Many thanks for your tips on Funchal, including the 81 bus, which I have truly put to use!
- My husband and I have just spent a whole Sunday making spreadsheets and plans for our Japan trip next March, all based on your incredible blog. We’ve scoured the whole internet but haven’t managed to find anything else that even comes close in terms of knowledge and in-depth detail that’s really useful and we’ve both appreciated the humour in your writing. Please keep up the good work!
- We are Madeira regulars and thought we had it sewn up however after reading your excellent blog I realise we had only scratched the surface. On our recent visit, we went to Dona Hortensia and my wife bought no less than 7 pairs of earrings before an excellent meal at Zarco’s – all thanks to you!
- Hi Caroline, I am currently in Ljubljana having chosen it for our honeymoon after reading your blog. It’s even better than we expected. Thank you so much!
- Just to let you know that we visited Venice a couple of weeks ago and took up your suggestion of visiting the bookshop. It was amazing. I cannot thank you enough as I would never have been without your blog.
- Last week, I read your very entertaining blog Rockcliffe to Kippford. Lo and behold, we have just returned from doing the walk you recommend. My husband and I are old and doddery so it was really helpful to know how many miles and approximate length of time for the walk itself minus beach roistering and ice cream eating! Thank you so much.
- My week on the Isle of Man was absolutely perfect, and the suggestions in your travel guide were SUCH a big help. I think I actually hit up about 80% of the places you mentioned!
- Been meaning to get in touch for a few weeks since our return from Madeira. I came across your blog before we left & made lots of notes of things you recommended. We usually just do our own thing but I felt like we needed a bit of guidance as we were only there for a week. We’re two oldies in our late fifties/early sixties but we appear to share the same likes & interests as you & we loved the bars & restaurants you recommended, together with many of the sights & sounds! We even braved the buses! So thank you! And keep up the good work! 🙂
Awards and nominations
I’m lucky enough to have been recognised in a few awards, lists and programmes.
Some highlights were when I was shortlisted for a Northern Blog Award in 2018; nominated for a UK Blog Award in 2019; selected to become a Lonely Planet Pathfinder, and nominated for a British Travel Award in 2020.
Features and interviews in the press
- Goteborg press clips – Gothenburg Official Visitor Guide, July 2016
- British couple ‘shocked’ by the sheer volume of tourists in Reykjavík – Iceland Magazine, August 2016 [and in Icelandic here]
- Non-traditional elegance: a gold dress and first look for a feminist bride and her glasshouse wedding – Love My Dress wedding blog, June 2017
- Pathfinders: top Instagrams: May 2018 – Lonely Planet, May 2018 [My photography was recognised in a Lonely Planet competition]
- Isle of Man praised as holiday destination – Manx Radio, August 2018 [I had an interview on national radio following my blog post about the area; this includes a soundbite from the radio show].